Your best clinician has never been on your Instagram.
content and new-patient systems for physio, osteo, chiro and exercise physiology clinics in brisbane. we film the
clinicians explaining things. we build the booking flow. we stay inside the advertising guidelines.
run by someone finishing a clinical exercise physiology degree, so you won't have to explain what a subacromial
impingement is before we film it.
30 minutes · no pitch deck · we'll tell you straight
what usually happens
the receptionist posts a stock photo of a spine on a tuesday. a video of the principal explaining knee pain from 2021
got four hundred likes and nobody's made one since, because nobody's got time.
the website's got a "book now" button that goes to a contact form that goes to an inbox someone checks on fridays.
new patients come from the GP down the road and whoever's top on google. instagram does nothing. and the one
thing people actually want'; to see the person who'll be treating them, before they book.. isn't anywhere.
2 years
Svet
our longest client. one practitioner, one-on-one, and a content system that's run every week for two years without him touching a caption.
$2,500
Hornet’s Nest Hair
in bookings from one reel. a one-person, one-on-one service business. the same shape as a clinic, with less paperwork.
5x
Ventura Muay Thai, Stafford Heights
revenue in under three months, from fixing what happens after someone books, not from more posting.
WHO THIS IS FOR
you own a physio, osteo, chiro, EP, podiatry or dental clinic with two or more clinicians
the books are mostly full and you want them full of the right patients, or you're opening a second room and need to fill it
you've got a clinician who's good on camera and never gets put on it
you want new patients to come from somewhere other than one GP's referral pad
you want to know what the advertising guidelines actually allow, rather than avoiding marketing in case
hire us if
you want patient before-and-afters and five-star testimonials in paid ads. AHPRA says no, and so do we
every post needs sign-off from three directors
you want a guaranteed number of new patients before anyone's looked at the clinic
the online booking doesn't work and you don't want to fix it. that comes first. we'll tell you how, free
don't bother if
WHAT WE ACTUALLY DO
we film your clinicians explaining things. the question every patient asks. the thing they get wrong about their own
back. the first appointment, what actually happens in it. short, to camera, in the treatment room. that's the content,
and it's the content patients want, because they're deciding whether to trust a person, not a logo.
then we build what's around it. online booking that works from the phone. a google listing with the right photos and
the right categories. a follow-up email for new patients and a recall for lapsed ones. a GP referral one-pager, if you
want one. the ads, inside the guidelines. a monthly number that's new patients, not likes.
we know the AHPRA advertising rules. no testimonials, no cure claims, no implied outcomes. we build around the
clinician educating people, which is the one thing the guidelines actively want you to do.
HOW IT WORKS + THE $2,000
1 · a call. free.
thirty minutes. we work out if there's anything here worth doing. if the booking flow is the problem, you'll hear that
on the call and you won't need us.
2 · the audit. $2,000.
content, google listing, website, booking flow, how a new patient finds you and what happens after they do, and what
the guidelines let you say. you get a document that says what's broken, what's worth fixing, and in what order. sign on
within 30 days and the $2,000 comes off your first month.
3 · the debrief.
we sit down and walk you through it. included.
4 · we build the fixes.
priced per job, number agreed before anything starts. do it yourself if you'd rather. the document's yours.
5 · then, only if you want it.
us filming the clinicians, posting, running the follow-up, every week. content retainers from $4,000 a month. the full system from $6,500. six months, then month to month.
why the audit costs money
because it takes four days and because a free audit is a sales pitch with better manners.
funnels die.
systems stay.
the google listing is yours. the ad account is in your name. the recall emails, the booking flow, the shot list: yours, written down. stop working with us and all of it keeps running.
we don't hold logins hostage. that's a hostage situation with an invoice attached.
my clinicians hate being on camera.
everyone says that. then we film them answering a question they answer ten times a day and they forget the camera's there. first shoot's an hour. nobody has to be a presenter.
we get most of our patients from GPs. why would we need this?
you probably don't need instagram. you might need a google listing that converts, a booking flow that works, and a one-pager that makes you the clinic the GP remembers. the audit tells you which. sometimes the answer is "keep doing what you're doing."
what about AHPRA?
no testimonials in advertising, no cure or outcome claims, nothing that creates unreasonable expectation. we know the guidelines and we build inside them. if you've been avoiding marketing because of the rules, the rules are narrower than you think.
do you do dental?
yes. same rules, same approach, different anxieties.
how long until new patients move?
google listing fixes can move in weeks. content takes longer. anyone giving you a date before looking at your clinic is guessing.
do you use AI?
research and first drafts. every clinical claim goes past the clinician. every word that goes out gets rewritten by a person.
FAQ
thirty minutes. free. we'll tell you straight.
if the honest answer is "fix your online booking and keep taking GP referrals", that's what you'll hear.
or take the two-minute quiz and we'll tell you what to fix first, no call. *** ADD LINK***